The Cubed Story
The history of Cubed can be traced back to the statistical world of underwriters and actuaries at Lloyd’s in the UK. This is where Paul Newbury and Stephan Briggs realised the power of tracking customers, understanding customer journeys and optimising marketing around where true value could be found.
In fact, it was in 2014 that Paul first presented to Adobe a vision for what better attribution could look like. Fast forward to today and you’ve one of the UK’s most exciting technology success stories unfolding.
What our Cardiff and Edinburgh based teams of developers, data scientists and marketers have learned since then is that marketers are looking for simplicity when it comes to attribution. Which is why Google Analytics is so popular. But with a simple lone source comes data ambiguity or obfuscation, and in some cases accuracy issues and questions over conflict of interest.
Cubed are Adobe Partners, so we know marketers also clearly want to invest in the best – transformative insights that can find, deliver, and help maintain a competitive advantage.
The truth of enterprise analytics is that given time, money, analytical expertise and ongoing maintenance, these platforms can answer most questions, if you know the questions to ask.
What bridges the gap is Cubed.
Meet The Team
Cubed may use Machine Learning and AI when it comes to attribution, but behind the tech is by a talented team of humans. Always on hand to help implement, analyse and make sense of your data, these individuals have the ability to transform your business. Say Hi.
How does it work?
Cubed is a simple to set-up marketing information system that tracks customers and assigns a TrueValue to every touchpoint to give unparalleled insights into every aspect of your marketing, so you can optimise it.
With Cubed there are not any black-box algorithms and nagging worries over data accessibility, completeness, or neutrality. There’s just transparency, powerful machine learning derived insights and a beautiful UI to support decision on where and how to invest marketing spend.
Having Cubed complements your current analytics software by making light work of the high value work their broad focus struggles to do well. It is also a system and resource that provides additional data and insights to existing BI (Business Intelligence) tools and Data Science teams.
For low levels of investment, in short amounts of time Cubed will highlight where marketing value is being attained and lost. The marketing that you should you keep, start, and stop doing is right there, with the value of actioning the insight a priority in your next execution cycle already calculated.
Leave nothing on the table. From campaigns to keywords, from affiliates to SEO (Search Engine Optimisation), target the value by knowing where and how customers are finding and buying from you, all the way through their journeys.
And because customers sometimes need a helping hand to make the final purchase decision, you can use Cubed to show customers the products they are most likely to buy at the right time and in the right place.
If using world-class marketing insights, owning your customer journey data, and having TrueValue attributed is exciting, you will love having a ‘next action’ support system that recommends where you can optimise your ROI (Return on Investment), reduce your CPA and develop life-time value, then prove it.
If you are using a wide variety of channels to drive high numbers of transactions via owned, earned, and paid media, we can help improve your marketing ROI quarter on quarter.