Actionable Insights
Cubed has been developed by real-world digital marketing 'doers' to be a genuinely actionable insights tool.
Every business has data, some businesses manage to convert this into insights, but very few businesses are able to derive tangible everyday things they can do to make their marketing better.
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Enter propensity, the ultimate driver of decisions. We can stop looking back at what worked (or not) and start looking forwards as to what will work (or not!).
By providing these leading indicators, Cubed gets you to the tangible actions you can take faster than other tools, with clear measurability. Better yet, slow-burn channels such as SEO and ATL see their results sooner - even if the sale goal hasn't yet been completed, you would start to see the increase in propensity much sooner, as you divert people back onto the path to purchase.
Channel Insights
Show which channels, subchannels, keywords, CRM creatives and so on truly drive customers towards goal completion versus those that actually hold them back. ​
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Channel Tools
A toolkit to enable you to do more with the insights you have. Conduct keyword research, market share analysis, identify trending topics and more with our Channel Tools.
Content Insights
Identify which pages or page types are accelerating or braking customer journeys. Prioritise content production based on effectiveness. Understand the different content types and their impact on goal completion​
Content Tools
A toolkit to enable you to do more with the insights you have. Conduct landing page analysis, identify your most effective page path routes and even calculate the grid carbon impact of each touchpoint or campaign.
Customer Insights
Powerful behavioural segmentation reports help you sort and sift true prospects from the merely curious​. Create segments, surface in real time or retrospect and integrate with other targeting and testing tools. Know your customers and serve them better
Customer Tools
Create complex example journeys, integrate propensity scoring into your CRM targeting and generate lookalike audiences for social and other channels. Build multitouch metrics into a single customer view and deliver true personalisation in a subtle yet meaningful way