Delivering data-driven insights for ROX
After running a proof of concept, we will be using the Cubed platform to better understand our data in order to improve our user experience and customer journey across the site.
— Kyron Keogh​, Managing Director at ROX
The Challenge
To build a report that works. A report that stitches online and offline purchases, can provide an accurate picture of customer journeys and provide insights into the lifetime value of a customer. To show the true value of marketing spend, across all channels and to provide measurable insights that improve the customer experience and increase revenue.
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To create a completely bespoke report within Cubed, that not only accurately attributes all sales online and offline, across all channels, but can provide the insights that help the marketing strategy to be as agile as possible. Essentially, put the budget to the channels that drive the best return and improve the channels that are underperforming. Data led, human-driven.
The Solution
It was always going to be Cubed. Google Analytics is a great general analytics tool that when set up well provides lots of information, but it’s limited and skewed towards paid channels. Adobe is powerful but restrictive for our client’s needs.
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We launched the Cubed tag on the site and used the Magento 2 API and other APIs to help us get a full picture of all sales, across all channels. We then backdated sales as far back as we could and let Cubed’s machine learning and attribution modelling take over.
The Outcome
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The Cubed platform successfully integrated online and offline purchase data, providing a comprehensive view of the customer journey. A true struggle ROX had for many years when using GA.
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Cubed's attribution modelling accurately attributes sales across all channels, offering a clear understanding of the impact of each marketing touchpoint.
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Clear visibility into the performance of each marketing channel allows for informed decision-making and resource allocation.
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