Channel Attribution

Our Channels Universe is where you will find insights and tools for both multiple-channel senior leaders and the day-to-day operators of each individual channel. With visually rich and insightful dashboards available out of the box, channel attribution is most customers' entry point into the revolution that is multitouch attribution.

Our Channels Universe offers a variety of views to help you understand your marketing mix, funnel stages, cross-channel dependencies, internal competition, spend effectiveness, budget splits and much much more.

Channel Effectiveness

By analysing every touchpoint in the customer journey, Cubed determines each channel's contribution to conversions. This helps marketers understand which channels drive results, enabling informed decisions on budget allocation and campaign optimization. Cubed's data-driven approach ensures precise ROI measurement and identifies key drivers behind customer acquisition for more effective strategies.

Journey Complexity

Cubed analyses customer journey complexity by examining every touchpoint, revealing how interactions vary across channels. This helps marketers understand the complexity of the customer journey, enabling them to tailor strategies for different segments. Cubed's insights lead to more effective marketing by addressing specific customer needs and streamlining the path to conversion.

Journey Lags & Timing

Cubed analyzes journey lags and timing by examining the intervals between touchpoints. This helps marketers understand the optimal timing for customer interactions, enabling better scheduling of marketing efforts. Cubed's insights lead to more effective strategies by ensuring timely engagement, reducing drop-offs, and enhancing the overall customer experience.

Heros & Villians

Cubed identifies heroes and villains in marketing by analysing which channels and touchpoints positively or negatively impact conversions. This helps marketers understand which elements drive success and which hinder progress. Cubed's insights enable optimisation of marketing strategies by promoting effective channels and addressing or eliminating underperforming ones.

Hyper Granular Analysis

Cubed performs hyper granular analysis by examining detailed data at every touchpoint in the customer journey. This enables marketers to gain deep insights into specific behaviors and preferences. Cubed's precise analysis helps optimize marketing strategies, personalize customer experiences, and improve overall campaign effectiveness by addressing even the smallest details.

Channel Tracking

Cubed excels in channel tracking by monitoring every touchpoint across various channels. This comprehensive coverage helps marketers understand the performance and impact of each channel. Cubed's insights enable data-driven campaign optimisation, allocating budgets and enhancing overall marketing efficiency by focusing on the most successful channels.

Impression Tracking

Cubed also offers impression tracking, monitoring every ad impression across different channels. This allows marketers to measure the reach and effectiveness of their advertising efforts. Cubed's insights help optimize ad placements, improve audience targeting, and enhance overall campaign performance by focusing on the most impactful impressions.

Attribution Comparison

Cubed offers attribution comparison by evaluating different attribution models to determine the most accurate for your marketing strategy. This helps marketers understand how various models impact performance analysis. Cubed's insights enable data-driven decisions, ensuring the most effective model is used to optimize campaigns and improve ROI measurement.

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