Content Attribution

Our Content universe is where you will find insights and tools for both senior leaders needing a quick overview of how things are going and the creators, copywriters and designers producing your content.

With a rich and insightful dashboard available out of the box, content attribution is usually a customers' second level of engagement with propensity and multitouch attribution. Once you have overhauled your channels with better data and are attracting more quality visitors, it soon becomes apparent that the onsite behaviour matters at least as much as how you got them there in the first place.

Cubed's Content Universe offers a variety of views to help you understand your journey flows, best and worst performing URLs, aggregated page type reporting, analysis of different types of content and much much more.

Landing Page Performance

Cubed analyzes landing page performance by tracking user interactions and conversion rates. This helps marketers identify which pages are most effective and pinpoint areas for improvement. Cubed's insights enable optimization of landing page design and content, enhancing user experience, increasing conversions, and boosting overall campaign success.

Best/Worst Pages on Site

Cubed identifies the best and worst pages on your site by analyzing user engagement and conversion metrics. This helps marketers understand which pages drive success and which need improvement. Cubed's insights enable targeted enhancements, optimizing user experience, and boosting overall site performance by focusing on high-impact areas.

Most Effective Copy Blocks

Cubed identifies the most effective copy blocks by analyzing user engagement and conversion data. This helps marketers understand which text elements resonate best with audiences. Cubed's insights enable the optimization of website and ad copy, enhancing user engagement and boosting overall marketing effectiveness by focusing on high-performing content.

Content Format Selections

Cubed analyzes content format selections by evaluating user engagement and conversion rates across various formats. This helps marketers identify which types of content—such as videos, articles, or infographics—resonate most with audiences. Cubed's insights enable the optimization of content strategies, improving user engagement and overall marketing effectiveness by focusing on preferred formats.

Hyper Granular Analysis

Cubed performs hyper granular analysis by examining detailed data at every touchpoint in the customer journey. This enables marketers to gain deep insights into specific behaviors and preferences. Cubed's precise analysis helps optimize marketing strategies, personalize customer experiences, and improve overall campaign effectiveness by addressing even the smallest details.

Ad Copy Optimisation

Cubed supports ad copy optimization by analyzing engagement and conversion metrics. This helps marketers determine and replicate the most effective ad copies. Cubed's insights enable the refinement of ad text, improving audience engagement and increasing conversion rates by focusing on high-performing copy elements.

Funnel Stage Monitoring

Cubed excels in funnel stage monitoring by tracking user progression through each stage of the sales funnel. This helps marketers understand where users engage or drop off. Cubed's insights enable the optimization of marketing strategies, improving conversion rates and enhancing overall funnel efficiency by addressing specific stages.

Heroes & Villains

Cubed identifies heroes and villains in marketing by analyzing which channels and touchpoints positively or negatively impact conversions. This helps marketers understand which elements drive success and which hinder progress. Cubed's insights enable optimization of marketing strategies by promoting effective channels and addressing or eliminating underperforming ones.

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