A Day in the Life of... Emily Davies
What does a Lead Data Scientist do?
Cubed is a data science driven marketing platform. As a Lead Data Scientist for Cubed, I crunch through the heavy lifting of the data. I scope for solutions to problems and build this into the software.
What does a typical day look like for you?
We usually kick the day off with a stand up – with the whole Cubed team – to prioritise tasks for the day. Then, generally, I’ll work on some coding or building solutions for Cubed. Sometimes, my day could include a brainstorming session with the team to bounce ideas back and forth.
What made you to want to work in data science?
It was a happy accident. When I was in university, I took a module in the programme language R and really enjoyed it. One Google search for data companies in Cardiff later, and I came across Yard.
What, in your opinion, sets Cubed apart from other businesses you’ve worked for?
The family culture is the main one. You’re made to feel like you’re an important piece of the puzzle and everybody around you is rooting for your success.
What’s been the most exciting project you’ve worked on since you joined Cubed? And what is your proudest accomplishment?
We’re always working on exciting projects at Cubed, but the projects I love most are the ones that start as an ‘impossible’ idea. We then get to research, fully scope out and build this idea into a fully functioning tool that our clients can use in order to make better strategic marketing decisions. Seeing something you’ve built help colleagues and clients is awesome.
My proudest accomplishment is growing the data science offering within Yard from just an idea on a whiteboard to a service offering. Alongside becoming an integral piece of the Cubed ‘data science driven’ platform.
What surprised you most about working in data science?
Data science requires you to constantly keep up with the latest modelling techniques because the optimal solutions are always advancing and changing.
What excites you most about working as a Lead Data Scientist?
I’ve always loved problem solving. I feel that it’s what I’m best at. As a Lead Data Scientist, you are given an idea or a problem, and it’s your goal to build a solution to that problem.
What is the most important thing you have learned since you’ve started?
Continue learning. Always push yourself to learn more. But most importantly, love what you do, because you’ll be able to do a much better job at it.
What tips do you have to someone else who wants to work in data science?
- Be driven
- Try and find work experience where you can
- Do online tutorials and courses — employers may ask for your portfolios
- Build during your own time as a hobby
How different does the data science industry look today compared to the day you started?
It’s grown immensely — “data science” used to simply be a buzzword. People are appreciating its importance towards allowing businesses to get the most out of their data.
What does the future of marketing look like? What role does data science have to play in this shift?
Today, no company opts for a marketing strategy that isn’t data-driven. It’s absolutely integral to effective marketing going forward. Data drives decisions — allowing for an agile cycle to constantly change with the rapidly evolving industry.
There are so many different roles within the business, requiring a range of skills and characteristics. Who would you most like to switch roles with for the day?
Nobody — I love my job, I wouldn’t switch with anyone!