Cubed Omnichannel Attribution
Cubed is the #1 omnichannel attribution solution for leading eCommerce brands. Cubed gathers, organises and visualises organisational data to provide genuinely actionable insights, inform stellar strategic decision making and empower transformative marketing.
Omnichannel Attribution by Cubed
Cubed uses proprietary omnichannel attribution, built upon propensity modelling. It is based on a neural network, an advanced machine learning model. It is constantly training, learning which user behaviours makes a person more likely to buy. This level of insight provides brands with the data they need to lead in their market.Learn more about Cubed
Next-gen Omnichannel Attribution Transforms Teams
High Performing CMO
- Deep customer insights
- Channel ROI made clear
- Budgeting & forecasting made easier
- Support teams with insights
- Stream ROI improvement ideas
- Be in total control
- Know the true value of your channel
- Get given insight based optimisations
- Prove changes work
- Less analysis and more execution time
- Prioritise work based on true value
- Connect hard work with clear results
- Access the best customer journey
- More data and better insights
- Make customer journey data your own
- Connect your BI tools
- Cloud or on-premise
- Discover game-changing insights
Attribution That Assigns TrueValue
Cubed in a Nutshell
Cubed is a simple to set-up multi touch attribution software that tracks customers and assigns a TrueValue to every touchpoint in your omnichannel strategy to give unparalleled insights into every aspect of your marketing, so you can optimise it.
With Cubed there are not any black-box algorithms and nagging worries over data accessibility, completeness, or neutrality. There’s just transparency, powerful machine learning derived insights and a beautiful UI to support decision on where and how to invest marketing spend.
Having Cubed complements your current analytics software by making light work of the high value work their broad focus struggles to do well. It is also a system and resource that provides additional data and insights to existing BI (Business Intelligence) tools and Data Science teams.
For low levels of investment, in short amounts of time Cubed will highlight where marketing value is being attained and lost. The marketing that you should you keep, start, and stop doing is right there, with the value of actioning the insight a priority in your next execution cycle already calculated.
Leave nothing on the table. From campaigns to keywords, from affiliates to SEO (Search Engine Optimisation), target the value by knowing where and how customers are finding and buying from you, all the way through their journeys.
And because customers sometimes need a helping hand to make the final purchase decision, you can use Cubed to show customers the products they are most likely to buy at the right time and in the right place.
If using world-class marketing insights, owning your customer journey data, and having TrueValue attributed is exciting, you will love having a ‘next action’ support system that recommends where you can optimise your ROI (Return on Investment), reduce your CPA and develop life-time value, then prove it.
If you are using a wide variety of channels to drive high numbers of transactions via owned, earned, and paid media, we can help improve your marketing ROI quarter on quarter.
100% Independent data you can trust.
Omnichannel insights you can't wait to action.
ROI improvements made to measure.
Learn how Lovehoney increased ROI and lowered CPA by using machine-learned customer and channel insights.
Great Teams Rely on Omnichannel Attribution
What they are saying about us
Cubed has delivered exceptional return for us. We've overachieved on all key metrics outlined in the test hypothesis and have seen incredibly strong ROI.
Jack Stevens, Head of Ecommerce
Cubed exceeded our expectations, securing 3,000 additional leads than originally targeted and driving a staggering $12 million in extra revenue.
Michael Frearson, Head of International Brand
Cubed has been transformative for us. It has enabled us to think smarter than ever before, even during the pandemic. Sales have increased to an all-time high.
Simon Boice - Head of Digital Performance Marketing
Cubed Integrates Easily
Perfect for powering execution priorities in high performing agile teams.
With Cubed, your team continuously measures, defines, executes, learns.
Use Machine Learning to continuously optimise your paid media strategy.
Learn the activity to start, stop and keep doing with multi touch attribution.
Skyrocket ROI by acting on the right insights.
It's easy to use, fast to implement and affordable.
Dramatically reduce CPAs across the channels where you spend most.
Invest in value by understanding every touchpoint and the complete path to conversion with Cubed's attribution model.
Totally different, yet complementary
How often are you shown channel insights you can actually action, that will significantly increase ROI?
|Purpose||Attribution & Marketing Decision Making||Analytics||Analytics|
|Attribution Models||Machine Learning, Progressing Profiling & True Value Attribution||Limited & Basic Models e.g. Last Click||Advanced Statistics
& Machine Learning
|Easy Setup||Embed code, data flow in hours||Out of box and running fast||Project Requires expert configuration|
|Data Ownership||Cloud or On-premise Full Data||Cloud Limited Export||Cloud Limited Export|
|Cost||Typically £2,500 Per Month||Free||POA|
|Specified ROI improvements||Provides a continual stream of recommendations||Not specified||Not specified|
|Closed loop ROI experiments with learning capture||Proposed improvements and tracks outcomes of execution||Not specified||Not specified|
|Real time recommendations||CRO, targeted marketing||None||None|
See Omnichannel Attribution in Action
Cardiff + Edinburgh + everywhere else
23rd Floor, Capital Tower
10 Rutland Square