Mzuri Group partners with Cubed
Mzuri Group has appointed multi-touch attribution software Cubed to grow its audience and website traffic.
The Cubed team will conduct a full funnel analysis with the goal of acting upon opportunities to grow Mzuri Group’s audience. Using accurate attribution across the customer journey, Cubed’s data scientists will implement an effective and efficient channel mix, maintaining and improving traffic quality.
Cubed was created in 2014 by Paul Newbury who was passionate about developing a better attribution solution. Frustrated by the lack of robust MTA models and tools available for brands to fully utilise their customer data, Paul decided to fill the void using enhanced machine learning algorithms. Cubed can connect the entire customer journey, both online and offline, and provides marketers with organised and genuinely actionable data. Fast forward to today and Cubed is one of the UK’s most exciting technology success stories.
Cubed technology has seen Yard Group land 9 award nominations so far this year, producing a global strategy that was Highly Commended in The Drum Awards for Digital Industries 2021.
Get in touch to find out how Cubed can grow your global audience.